Caravan

Skip the guesswork and run Twitter as a coordinated operation. With Caravan, you bring teammates into a single workspace, set goals for personal profiles, and publish content that advances the company message. Start in the planner: draft threads, posts, polls, and videos with topic prompts and suggested hashtags based on live trends. Set posting windows, stack a queue, and route drafts to the right approver. Each person can tailor voice and topics for their own handle while staying aligned with shared brand guardrails.

When the timeline heats up, switch to the engagement view. Mentions, keywords, quote-tweets, and DMs funnel into one inbox with auto-tagging by theme or campaign. Assign an item to a colleague, add internal notes, and track status so nothing slips. Use saved replies for FAQs, personalize with variables, then send or schedule a follow-up. Escalate product bugs to the right owner, move high-intent leads to sales, and mark resolved conversations to keep service levels visible to the whole team.

Optimization is built into the workflow. Open the performance dashboard to see what actually moved the needle: watch time for video tweets, retention curves across a thread, posting frequency and its impact, response speed, and audience growth. Compare personal accounts to the brand handle or stack campaigns side-by-side. Tag posts to experiments, run A/B hooks on first-tweet intros or thumbnails, and let timing suggestions recommend the next publish slot. Export weekly summaries for leadership and convert top-performing posts into reusable templates. more